Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary.

The device was extremely controversial due to its underpowered performance, single USB-C port for both charging and data transfer, short battery life, unreliable butterfly keyboard, and high price point ($1,299 starting price in 2015—the same as a MacBook Pro at the time).

However, the 12-inch MacBook offered a glimpse at what was to come in the Mac lineup. It was the first Apple device with a USB-C port, terraced battery, butterfly keyboard, and haptic trackpad. It was also the first MacBook with a design focused on efficiency, a Retina display in a non-Pro model, multiple color options, and without a fan or an illuminated Apple logo.